The Lord of the Rings ring of power

Amazon Game Studios announces new free to play MMO The Lord of the Rings game


Amazon Game Studios has announced it will collaborate with Leyou Technologies Holdings Limited (HKEX: 1089) and Middle-earth Enterprises to develop and publish a free-to-play massively multiplayer online (MMO) game based on the milestone fantasy literary work The Lord of the Rings, by J.R.R. Tolkien.

Set in the world of Middle-earth portrayed in The Lord of the Rings literary trilogy, the game will give fans around the globe a new, immersive game experience for epic exploration of the vast world of Tolkien. In addition to the game development collaboration, Amazon Studios is separately developing a new Amazon Original TV series based on The Lord of the Rings for Prime Video unrelated to the game.

Amazon Game Studios and Leyou will jointly develop the game for PC and consoles, and Amazon Game Studios will market and publish the title globally with the exception of China, which will be managed by Leyou. The collaboration brings together Amazon’s game technology and talented MMO developers, and Leyou’s expertise in designing free-to-play games and operating live-service games.

Christoph Hartmann, VP, Amazon Game Studios, said:

“We’re committed to bringing customers games of the highest quality, both with our own original IP as well as beloved cultural pillars like The Lord of the Rings. Tolkien’s Middle-earth is one of the richest fictional worlds in history, and it gives our team of experienced MMO developers – from the same studio developing New World – tremendous opportunity to play and create. We have a strong leadership team in place to helm this new project, and we’re actively growing our team to help build this incredible experience.”

Alex Xu, CEO of Leyou Technologies Holdings, added:

“Bringing Middle-earth to life necessitates having the very best partners, and Amazon’s customer obsession, technology, and talented teams make it the ideal choice for a co-developer and publisher. We believe our combined resources and expertise will result in a beautiful and compelling game that customers will love and play for years to come.”

Fredrica Drotos, Chief Brand and Licensing Officer at Middle-earth Enterprises, concluded:

“Who among us hasn’t wanted to take part in an epic adventure. More than 60 years after the publication of The Fellowship of the Ring, we’re delighted that Amazon Game Studios has partnered with Leyou to bring their respective expertise to build a much anticipated game that will immerse us in the beloved, epic world of Middle-earth, envisioned by Professor Tolkien.”