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Tom Clancy’s Ghost Recon Breakpoint and The Division 2 were commercial failures for Ubisoft

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Ubisoft has announced that Tom Clancy’s Ghost Recon Breakpoint and – to a lesser degree – The Division 2 were commercial failures. According to the French team, there was a sharp downward revision in the revenues expected from Ghost Recon Breakpoint and,
to a lesser extent, The Division 2.

Going into more details, Ubisoft stated that it was unable to capitalize on the potential of its latest two AAA releases. While the team did not comment on The Division 2, it did comment on Breakpoint. Ubisoft stated that critical reception and sales during the game’s first weeks were very disappointing.

The French company claimed that it has identified three main reasons behind this underperformance of The Division 2 and Breakpoint:

  • First, it is harder to generate interest for a sequel to a Live multiplayer game, when prior iterations benefited from years of optimization. Consequently, we need to make sure there is more time between each iteration of Live games.
  • Second, our strategy of introducing gameplay innovations in our games has had a very positive impact on our brands. However, to win over players, these innovations need to be perfectly implemented in order to offer an optimal experience. This has not yet been sufficiently the case with Ghost Recon Breakpoint. While the change of formula has been very well received by some players, with an average daily playtime per player of over three hours, it also has been strongly rejected by a significant portion of the community.
  • Finally, Ghost Recon Breakpoint did not come in with enough differentiation factors, which prevented the game’s intrinsic qualities from standing out.